The New Packaging Available for Marijuana Businesses

Few countries have their own rules on rebranding cannabis

Cannabis rebranding tends to be more helpful and often features sophisticated

Cannabis packaging improves the perception of the drug

Traditional sandwich bags and smiley face-stamped packages have been used in the marijuana industry for decades, but they will soon be a thing of the past. Cannabis now comes in a range of packaging, from child-resistant jars to windowed envelopes lined with scent-blocking Mylar envelope, faux-vintage cases, dark plastic pop-top vials and many other options. Cannabis packaging now tends to be more helpful and often features sophisticated design elements, similar to a product you could find at a local health food shop.

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In addition to attractive designs, information on the package is also critical. Different countries, states, and counties have their own rules. Since July, California law requires cannabis packages be tamper-evident, re-sealable (for multi-serving products) and child-resistant. The packaging of products must be compliant with regulatory standards before they’re released to distributors.

In addition to attractive designs, information on the package is also critical. Different countries, states, and counties have their own rules. Since July, California law requires cannabis packages be tamper-evident, re-sealable (for multi-serving products) and child-resistant. The packaging of products must be compliant with regulatory standards before they’re released to distributors.

The new investors in the legal market are innovating cannabis packaging to help tip the scales of public perception of cannabis from ‘illegal’ and ‘criminal’, to ‘healthy’ and ‘couture.’ According to cannabis attorney Hilary Bricken, new cannabis packaging will help distinguish legal brands and those in the black market. She says it’s one of the ways to beat the black market and end prohibition.

Overall, the new packaging is informative for buyers as it will help them know how much to consume to avoid taking too much. At the same time, packaging has always been a key strategy in marketing and will help marijuana businesses boost their sales.


Benefits of New Cannabis Packaging for Individual Consumers

In a cannabis store, there is often an overwhelming collection of products to choose from. For different strains, you will find a wide assortment of products from a range of brands. Packaging gives consumers the ability to quickly assess the quality of the product and decide on their purchase without having to examine the contents. Tailored packaging helps consumers understand what they are purchasing, and can help to create brand loyalty.  Consumers who purchase weed in approved packaging know that the product is up-to-standard, high quality, and helps protect children from accidental consumption.


What should you look out for in cannabis packaging?

It’s a good idea to examine cannabis packaging for the following factors:

  • Each marijuana item must come in a sealed container that meets local government standards.
  • Packages must keep the cannabis products fresh; preventing spoilage, contamination or exposure to harmful substances.
  • Packaging should not be appealing to minors and should come in child-resistant packages. This type of package comes in single-use or re-sealable form. A single-use container must meet the child-resistant standard until it is opened, while re-sealable packaging must remain continuously child-resistant for the life of the product.

Also, the packaging should contain the following information:

  • List of ingredients with weight or volume
  • Batch info (THC/CBD content, batch numbers, etc.)
  • Net weight
  • Type of product
  • Product manufacturing and expiration date
  • Manufacturing company and contact information
  • Warning symbols

Why does packaging matter?

More than just the quality of the product, the packaging is also important when you buy cannabis. For example, if you are looking for a multi-serving product, it should come enclosed in a tamper-resistant and sealable packaging to avoid oxidation. Good quality packaging that meets standards helps to keep the product fresh and in optimal condition.

Packaging also matters from a safety point of view, especially if you have kids living with you. Recent regulations ask for strictly child-resistant packaging that’s hard for children to open easily. Packaging should be easy to open and if it’s re-sealable, easy to close again. The packaging should not just look impressive; it should serve the purpose as well.

More than just the quality of the product, the packaging is also important when you buy cannabis. For example, if you are looking for a multi-serving product, it should come enclosed in a tamper-resistant and sealable packaging to avoid oxidation. Good quality packaging that meets standards helps to keep the product fresh and in optimal condition.

Packaging also matters from a safety point of view, especially if you have kids living with you. Recent regulations ask for strictly child-resistant packaging that’s hard for children to open easily. Packaging should be easy to open and if it’s re-sealable, easy to close again. The packaging should not just look impressive; it should serve the purpose as well.


Stories from “Poor Packaging” Studies

Cannabis products, such as caramel bars and cake pops, were billed as medication by dispensaries in Toronto. All had claims of containing THC (tetrahydrocannabinol), the psychoactive substance that produces the intoxicating effect people use as pain relief or to get high.

But none of these contained even close to the amount claimed, as per a laboratory test conducted by The Globe and Mail. The result indicated misleading claims made for most of the tested products on their packaging. Tracking down the manufacturers of poor edibles was challenging because the products had no contact information on the packaging. Most of them didn’t have an ingredients list, expiry dates or product size. Findings by California’s testing of legal marijuana from July 1 through Aug. 29 found inaccurate claims on 1,279 product packages.


Benefits of Cannabis Packaging for Businesses

One-third of consumers base their buying-decision on product packaging. Businesses that have focused on their packaging gain a 30% increase in customer interest. Almost 40% of buyers share a product’s photograph if they find its packaging interesting. The same is true when it comes to cannabis packaging. As customers are paying more attention to cannabis packaging, investing in packaging is good for businesses to assure their long-term success and encourage brand loyalty.

Product packaging is the first interaction between the consumer and the company, whether they see it on shelves in a store or online. It’s an opportunity to ensure that the product is unique, and stands out from all the options available to target customers.


Packaging makes businesses stand out

According to a report from the Arcview Market Research, the cannabis industry will reach $20bn by 2021. That means there will be innumerable new pot growers, manufacturers, and products on the market. With so many companies selling similar products, how can individual companies make their product appealing? Again, the answer is product packaging. A thoughtfully-designed, functional and appealing packaging, tailored to a brand, leaves a lasting impression on customers.

Cannabis product packaging builds and reflects a brand’s identity. Consistent packaging invites the customer to be a part of a community and helps them seek out specific products easily.


Why does the packaging for Cannabis have to be so special?

The design and content of cannabis product packaging are important because the packaging influences the buyer’s decision at the last minute. Consumers should be able to understand what the packaging encloses within it just by looking at it, and they should be attracted by design elements. In the face of strict regulations, manufacturers will have to ensure that their product packaging is informative and not misleading.

In a recent controversy, Hershey sued TinctureBelle, a marijuana-edibles company in Colorado, because the latter manufactured pot-laced products with packaging that mimics popular candy brands, making them confusing and inadvertently appealing to kids.


What sorts of packaging is available?

As per the new regulations, cannabis packaging should be strictly child-resistant. According to the 1970 Poison Prevention Packaging Act, the packaging should be difficult for kids under five years to open within a few minutes. Other than this, cannabis packaging should be tamper-resistant, sealable and smell-proof. Here are different types of cannabis packaging available on the market.

For Cannabis Flowers:

  • Airtight and smell-proof glass jars
  • Borosilicate tube jars for dry flowers
  • Heat-sealable, tamper-evident and smell-proof bags, which can be opaque or have a clear window. Used for large quantities.

For Cannabis Concentrates:              

  • Borosilicate glass containers
  • Polystyrene containers, ideal for sticky material
  • Acrylic containers that can hold large quantities
  • Silicon containers, available in food- and medical-grade purity levels.

For Cannabis Edibles

  • Sealable tube jars for attractive and safe presentation
  • Single-use bag: tamper-evident, food grade and child-resistant
  • Re-sealable Bags: Smell-proof, heat sealable and great for high-THC edibles

For Pre-Rolls

  • Pop-top tubes: Opaque, child-resistant and easily maintain the shape of pre-rolls
  • Clear tubes: Rigid tubes with removable lid and higher clarity than opaque pop-tops; airtight, waterproof, sand-proof; available in a variety of colours
  • Pre-roll bags: Smell-proof and tamper-evident; can hold several pre-rolls

Who makes Cannabis packaging?

Growing cannabis sales market has lead to significant growth in the marijuana packaging market.

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There are many companies offering packaging solutions to marijuana manufacturers. Kush Bottles Inc., a California-based company, is a leader in creating cannabis packaging. The company also operates in Colorado and Washington State. Acology is another important name in the world of cannabis packaging.


The Right Packet

Product packaging is of the utmost importance to both businesses and consumers. Leveraging the rapid innovation in the marijuana packaging industry, businesses have countless opportunities to display their best ideas and customer values on their product packaging. Additionally, consumers should examine the cannabis edibles’ packaging before exiting the store with the pot. Good packaging makes cannabis products safer, more attractive and easier to understand, which a bonus is for the people who consume cannabis as well as those who sell it.