Cannabis Edible – Changing The Way People Consume Pot

A group of cannabis edibles.

Cannabis edibles are cannabis-infused foods that come in a variety of forms

What is cannabis edible?

Cannabis edibles are cannabis-infused foods that come in a variety of forms, such as baked goods, candies, coffee, soda, and even coffee. They are trending in the cannabis market, selling like hot-cakes, literally.

The availability of these cannabis edibles is changing the way people consume the drug. There is no question as to how appealing cannabis edibles are. Their high popularity answers that question. The more pointed question, however, is why.



What makes
cannabis edibles so Appealing?

Cannabis edibles eliminate the necessity of smoke. Today, given the trending cannabis legalization and increasing public support for cannabis use, the market for the drug is expanding, creating a need for new ways to consume it. Cannabis is thus being infused in different drinks, candies, and food products, boasting appealing flavors from cider to BBQ and more.


Future of Medical Marijuana
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The primary reason for the appealing nature of cannabis edibles, as stated, is the fact that it enables consumption without smoke. This helps patients who use the drug for medicinal purposes avoid harmful smoke inhalation, providing a discrete smoke-free way of reducing chronic pain.

Finally, ingesting marijuana will have a different effect than smoking the plant. When a person smokes marijuana, the effect is felt instantly but the quantity of THC received can be low. When ingested via cannabis edibles, however, the opposite is true.



What proportion of sales of Cannabis products are edible?

According to an ArcView market research, the total spending on cannabis reached  $1.4 billion in 2017, and it is likely to reach $4.1 billion by 2022. In the United States, California’s residents’ consumption in the legal market is projected to reach $11 billion in 2018, and more than double by 2022.

The popularity of cannabis edibles is increasing. For example, In the United States, California saw more than $180 million in cannabis edibles sales -- 10% of all marijuana sales.


Cannabis edible market
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However, the Australian market shows no signs of matching the edibles market of Canada and the United States. For the most part, the market potential for the country remains unknown. However, it is expected that with the readiness of the Australian consumer will come a large enough cannabis edibles market in the country. Perhaps that time isn’t too far off.



Who buys
cannabis edibles?

Cannabis edibles consumers range from medical patients to, unfortunately, young teenagers. However, the primary consumers are those who prefer a smoke-free environment. According to a survey by NIDA in 2014, 40% of marijuana users have used the drug in edible form in states where cannabis is legalized, compared to 26% in states where the drug is not legalized.



Types of cannabis edibles

Cannabis edibles come in different forms of foods. These include any cannabis-infused foods, candies, and drinks, such as cannabis brownies and cannabis gummies.



What is a cannabis brownie?

Cannabis brownies are probably the most commonly used cannabis edibles. They are simply brownies that are injected with cannabis. The desired effect of these edibles come slow and might take up to 2 hours. However, when the psychoactive effect finally kicks in, it lasts for at least 6 hours.



What is
a cannabis gummy?

Cannabis gummies are candies that are similar to gummy bears. The difference lies in the fact that they are infused with cannabis. They provide an easy way to store the drug, and an excellent way to chew on the go.

Cannabis gummies contain either THC or CBD oil. Unlike other forms of edibles, which have not gained traction in the Australian market, cannabis gummies are becoming popular in Sydney. According to reports, they are being used by everyone from Australia’s elite to lower class citizens. Some gummies can contain as much as 25mg of CBD, and are said to help reduce pain, anxiety/stress, muscular inflammation, and promote sleep.



The bottom line

The fear of the cannabis edibles market can be attributed to their attractiveness to kids. Given their kid-friendly forms coming in cakes, cookies, brownies, candies, and the likes, this is a real concern. The reality is that cannabis consumption of all forms will eventually enter most, if not all, markets where cannabis is consumed. This includes cannabis edibles, making the fear of consumption by children even more real because the expansion of the edibles market in Australia is imminent. Perhaps educating the public now, rather than later, along with mandating clear labels  and age-limits on cannabis edible products, can help in this regard.

Side-effects of Cannabis on Children
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